Fast Food Restaurants

Fast Food Restaurants(Tara Morgan) Recently, fast-food companies have faced criticism for spending excessively on advertising. The film ‘Super Size Me’ effectively shows the negative impacts of fast food. In the movie, Morgan Spurlock conducted an experiment where he consumed only McDonald's for a month to record the harmful effects.

A key selling point of fast food is its convenience. Many fast-food restaurants use the Speedee system, where tasks are specialised to ensure food reaches the customer as quickly as possible. There are numerous fast-food outlets in Singapore. This means that when hunger pangs strike, we need not worry as we can always count on at least one fast-food restaurant to be just around the corner.

Fast food is also popular because it is at a price point that we are all comfortable with. At an average cost of about eight dollars, it is affordable to pretty much the average Joe. Often, there are promotional pamphlets with coupons that allow us to purchase fast food at even lower prices. These coupons are a marketing tactic to encourage more purchases by making us feel like we are getting a good deal.

When someone is tired and hungry and merely wants to put food into one’s mouth, they can rely on fast-food outlets. Quality checks are regularly conducted to ensure standards are maintained. Additionally, popular fast-food chains have a reputation to uphold. A particular burger will always taste the same and be served quickly.

Fast food is delicious. However, to match the price point, it is quite impossible to use high-quality or fancy ingredients. Therefore, fast food is often high in salt, sugar, and preservatives. As we eagerly bite into a burger, we smile as the flavours hit us. But, if we eat fast food regularly, the health consequences can be severe.

Another advantage of fast-food outlets is that they are air-conditioned. The latest trend is for these outlets to operate 24 hours a day, making them even more popular since hunger pangs do not discriminate against time. Some outlets go a step further and screen football matches live on television. These ploys successfully attract customers and create a lively atmosphere in the restaurants.

All in all, fast food is extremely popular for various reasons. The restaurants are conveniently located, the prices are reasonable, and the food, while tasty and unhealthy, is just one of the reasons fast food lays claims to being the cuisine of the new century.